Re-Branding: The Packaging | Louisville Portrait Photographer

I figured it was time to circle back to my recent re-branding and continue the series.  Re-branding was a difficult decision for me, but a great experience, an experience that still hasn’t ended… and I’m still in love with it all. :) But if you missed the first two posts in my re-branding series, I’ve linked them up for you below.

Re-Branding: The Why
Re-Branding: The Process
Re-Branding: Evolution of Brand

While I struggled with the idea of re-branding my photography business, one thing that I had absolutely no struggle with was the packaging.  In all honesty, it’s the really fun part.  Shopping around for ideas, finding new vendors, working with old ones with new designs… it’s like being a kid in a candy shop.  Or a grown woman in an office supply store filled with super fun colors and stationary.  (I have an absurd obsession with ink pens, pencils and paper.)

I knew I wanted to keep the natural feel of brown kraft and twine that I had before, I just needed to give it a bit of a face-lift with the new logo and colors.  I don’t know what it is about kraft supplies, but the simplicity of it gives it a bit of a “homemade” feel that I’ve always really liked.  And with help from Kristen, my fabulous designer, everything came together quickly and beautifully.

Kristen pulled the print products together, working from the design she had created online with the website and blog.  And she also helped select the paper for them to be printed on – with the texture we had used on the site and the water-color feeling of the logo, she recommended a premium bamboo paper.  The business cards and reproduction cards turned out perfect!  Kristen was spot on!

Re-Branding: The Packaging | Louisville Portrait Photographer

With keeping the kraft look, I turned to the vendor I’d used the past couple years but opted for a disc folder this time – one side to hold the DVD and the other to hold the card and keep it all together in one place.  But during one of my [several] trips to Michaels, I stumbled upon teal twine.  (I immediately had to have it.)  And then I had my way with turning my new logo and fonts/colors into stickers.  (I may have a small obsession with stickers too.)

Then the re-branded packaging came to life.

Re-Branding: The Packaging | Louisville Portrait PhotographerRe-Branding: The Packaging | Louisville Portrait PhotographerRe-Branding: The Packaging | Louisville Portrait PhotographerRe-Branding: The Packaging | Louisville Portrait Photographer

My goal is not only to have something functional for my clients to keep their discs in, but something pretty as well.  Nothing over the top, but rather a statement of my work, the time we spent together, and a package that’s fun to open and share.  Simple in design, very colorful and very fun.

Candy included, of course. :)

Several vendors were used to create my packaging. If you’re interested in any of the pieces showcased, feel free to contact Brooke for more info.

katie - Aww, I love your packaging! The whole thing makes me happy!

Jenn - LOVE IT! How perfect for the new look :-) Nice job!

Christy Tyler - Oh my gosh – I love it!!! So you & so fun!!!

Brooke Murphy Photography - […] To read more posts in the re-branding series, click on the links below: Re-Branding: The Process Re-Branding: The Packaging […]

Brooke Murphy Photography - […] read more posts in the re-branding series, click on the links below: Re-Branding: The Why Re-Branding: The Packaging To see more of Brooke’s work, visit her portfolio. Follow Brooke on Facebook or […]

Diane - Cool, just like you